Women’s football in Scotland growing as a fifth of SWPL clubs see crowds double, according to new study | Football News

A fifth of clubs in the Scottish Women’s Premier League have seen average crowds double.

That’s according to a new report which says women’s football in Scotland is ‘booming’, with more than two million people also watching the SWPL on TV or online last season.

The survey – by the University of Edinburgh’s Academy of Sport – also highlighted that the figure is due to be even higher this season.

A total of 25 key observations and recommendations to help further develop the women’s game were also made, including maximising international engagement and exposure, increasing merchandising both inside and out of stadiums, and growing crowds at the professional elite level.

Professor Grant Jarvie hopes the report will help “close the data gap between women and men’s football.”

SWPL managing director Fiona McIntyre, said “These findings are incredibly encouraging as they point to a growing and engaged SWPL fanbase.

“We are really grateful to the University of Edinburgh for undertaking this study and providing us with a greater understanding of who is attending SWPL matches and importantly, what matters to them. These insights are invaluable as we seek to engage with fans of the SWPL and increase attendances at SWPL matches.”

Ebru Köksal, chair of Women in Football UK, added: “This report reinforces what I have long championed – women’s football is on an exciting trajectory, and this report shows just how engaged and passionate SWPL fans are.

“The surge in attendance, online engagement, and positive match-day experiences highlight the sport’s immense potential. The increasing numbers reflect a deeper cultural shift, proving that when women’s football is given the platform it deserves, the appetite for the game flourishes.”

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Rangers won the Sky Sports Cup final last year after a 4-1 win over Partick Thistle

Holders Rangers will take on seven-time winners Hibernian in the Sky Sports Cup final.

Jo Potter’s Gers side saw off Old Firm rivals Celtic in their semi-final, while Hibs beat Aberdeen to reach a record 13th League Cup final.

The countdown is now on to March 22 as the two clubs meet at Fir Park in a repeat of the 2023 final which Rangers won 2-0 – with the match live on Sky Sports and NOW.

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